I have to start this with a disclaimer, I am horrible at business, or marketing or anything commercial. I am a teacher, have been for years and will continue to be one for a good few years in the future. So making a website and the apps i make was at first a hobby, then something that helped me professionally and was useful to students and then finally as something that i wanted to do as it seemed to help other teachers all over the world. Making a living out of it didn’t and still hasn’t been a driving factor.
But, and its not a huge but (ha!) i did put ads onto the site and a store, mainly to see if i could work it out and make it work, which to varying levels of success i have managed to do. ( those levels of success depend how much they are annoying you right now by the way) I am now working, in my free time, to build things up and add resources as i remember, find or make them to both help and bring traffic in here, so i am trying to focus on quality. With that i tried a few different Ad Networks. Google, Media.Net, and Ezoic, which is likely what brings you here.
If, like me, you have spent a few hours googling what advertisement network is best for small blogs, or small sites I am sure the name has come up. I started with google, basically as thats what my apps use and it is what i was familiar with and it did ok, probably worked out about a dollar or two a day as a rule, i also added Media.Net which after a good start was really pretty poor and continues to be low now though for other reasons i will highlight below. and about a month ago I re-read an email i had got from Ezoic. It has the marketing language in it, they can increase the revenue, they can add 60 to 200% or similar and i went on to google. It turns out for the majority this seems to be true.
So i signed up with them and luckily, unlike Google but similar to Media.Net you get an actual person to help you, deal with emails, and i am sure roll their eyes at some of the questions i asked and hand held me through the process of making the site suitable for them.
Did it work
I put this bigger because i certainly wont be the first site you found when looking for the answer, and i will leave the set up details from them, i found the account managers better at explaining how to integrate better than a website actually, but as i said I am not expert at this, I am a teacher so i can go on and on though! So the short answer is yes, and i have the expected graphs to prove it. ( i think its ok to show them)
It has been a month, by best day is 12 USD with them, and my worst not counting the first couple of days has been about 4 dollars and change. I have no idea if this is good or bad for my size of website. I get about 30,000 views a month, or about 15,000 visitors ( thats how they rate visits on Ezoic) but before i signed up with them i was getting about 2 dollars from Google and less than 50 cents from Media.Net. So as an absolute minimum i am getting a 100% increase and on good days, it has been 400%. though of course google would have been more on those days as well just due to visitor volume!
I wont go into the details of how they do it, ( its A.I.) as there are other websites probably open in your browser tabs that do it better than i ever could, but i can say that the support is great and they are really helpful when you need them.
I said at the beginning I dont do this for money, at least not yet, but in anything we do it is nice to be successful. I don’t think i am quite at the stage where I can say that I am, but when my little site can bring in two to three hundred dollars a month, well, I think it shows i am on the road!
So yes i recommend them, yes they have vastly improved the income the site makes, now if i could get them to take over the layout and design i might really do well 😛
Just as heads up there are Ezoic links on this page, they are links to sign up should i have inspired you to do so. They have an affiliate program so you can also get people to sign up as well, you don’t lose anything and neither do they, Ezoic just matches some of the income to give the referrer.
Good luck and feel free to ask any questions you have and i can try to help.
Post by Marc of Making English Fun